Test screenings are common in Hollywood, of course...nearly every studio films does a couple of them. The results impact how the film will be marketed and in many cases impact reshoots and new endings.
I've never actually done one for a film, but we're doing one for "What If..." tonight in Charlotte at a Christian film festival. Below are the questions we'll be asking this audience. Because we still have a week or so to do more edits, we can still make some adjustments based on this screening.
“WHAT IF…” TEST SCREENING QUESTIONAIRRE (October 24, 2009)
How would you rate this movie:
__ Very Good
Can you mention a few of your favorite things in the movie (character, scene, story point, etc.)?
Can you mention a few of your least favorite things in the movie?
Did anything bother or offend you (please list)?
Was there anything at all confusing (please list)?
What’s the youngest aged child you’d allow to see this film?
__ 6 and older
__ 8 and older
__ 10 and older
Please rate your chances of recommending this movie to others:
__ Definitely recommend
__ Maybe recommend
__ Won't recommend
Would your church show this movie as a special event? __ Yes __ No
Please rate the Christian content in the film:
__ There was enough Christian content, and the gospel message was presented sufficiently.
__ There was enough Christian content, but the gospel message was insufficient.
__ I was disappointed in the Christian content.
How would non-Christians respond to this film (check all that apply)?
__ My non-Christian friends would enjoy this film.
__ This movie would impact non-Christians for the gospel.
__ Non-Christians wouldn’t enjoy this movie.
Would you (check all that apply):
__ See this movie in theaters
__ Purchase the movie on DVD
__ Rent the movie
__ I won’t see it again
Do you like the title "What If..."? If not what would you call it?
Thank you so much for your time and attention, Jenkins Entertainment and Pure Flix Entertainment really appreciate it. Anything else you'd like to say about the film? Every little bit helps!