Friday, January 15, 2010

Interesting Article on The Blind Side and Christian Audience

The Blind Side has tackled Hollywood, passing the $200 million mark this week. Nicole LaPorte examines the underground, faith-based force that’s fueling the film’s success.

With the phenomenal success of the film The Blind Side, which this week crossed the $200 million mark at the box office—an astonishing feat for any movie, but especially for a female-driven drama, a genre that generally lands in the $40 million neighborhood—Hollywood is awash in rapturous proclamations.

Sandra Bullock is the new Will Smith (i.e., a star who can single-handedly carry a blockbuster)! Sports-themed movies are no longer toxic (a case made by recent films such as Leatherheads and The Express)!

But what no one seems to be talking about is the force that had a great deal to do with why The Blind Side, which was made on a modest budget of $29 million, is suddenly one of the most profitable films of 2009: Christians.

To read the article click here:

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