Wednesday, June 9, 2010
First clip released from What If...
15 years ago, Ben Walker (Kevin Sorbo) left the love of his life and his calling to be a preacher to pursue a business opportunity. Now on a joy ride in his brand new Mercedes, his car mysteriously breaks down, and he's introduced to a mechanic (John Ratzenberger) who isn't what he seems.
Monday, May 17, 2010
Monday, May 3, 2010
Great coverage about What If...
Hey, check out this link to tons of cool stuff about What If.... Great review, good interview, pictures, the trailer, etc..
http://www.christian-movie.com/what_if_movie.html
http://www.christian-movie.com/what_if_movie.html
Monday, April 12, 2010
Sunday, April 11, 2010
Interesting interview...
There's a young teen who does a blog and writes for various online publications, and he's really sharp and cool, so I did an interview with him. Check it out.
Thursday, March 25, 2010
My appearance on Fox News...
Here's my brief appearance on Fox News Channel's "Fox and Friends" discussing faith-based films.
Thursday, March 11, 2010
Friday, January 22, 2010
Extensive Interview With Dallas Jenkins on Filmmaking
Check out my extensive interview with Rex Sikes' "Movie Beat," where I discuss in detail the nuts and bolts of filmmaking. Of note to anyone interested in the behind the scenes of how movies are made. Worth it if you have a few minutes: http://bit.ly/8SNSqm.
Wednesday, January 20, 2010
Pictures from the What If... set, days 8 and 9
In no random order, here are some pictures from the set from last year during our three-day trip to Grand Rapids.
In a scene between Kevin Sorbo and Toni Trucks (as investment banker Ben Walker and his assistant Claire), the camera gets a closeup of a letter Ben receives.
I discuss the best way for John Ratzenberger (Mike the Angel) to punch Kevin Sorbo...
...and he executes it.
We shot the film with two cameras, which meant that at certain times, one of the cameras could be taken away for "establishing shots" and "B-roll." Establishing shots are usually scenery shots or shots of locations that don't require any actors. B-roll involves random shots of activity that again, doesn't require lead actors. In this case, we were on the 17th floor of the building getting shots city buildings as well as a couple shots from a distance of Mike the Angel's truck driving into the city.
To make Mike the Angel's truck look older and more roughed up, co-producer and set dresser Harold Cronk and I spritzed water and then tossed dirt on it.
Filming some close up shots inside Ben Walker's minivan. The black sheet you see on the passenger side is to create shadows that look like branches and random objects.
To get big power onto the 17th floor of the building, we had to extend cable up the outside of the building.
Yours truly playing a gas station attendant with Kevin Sorbo.
Setting up a scene inside a limo which unfortunately we later cut from the film.
Inside the lobby of the office building.
In a scene between Kevin Sorbo and Toni Trucks (as investment banker Ben Walker and his assistant Claire), the camera gets a closeup of a letter Ben receives.
I discuss the best way for John Ratzenberger (Mike the Angel) to punch Kevin Sorbo...
...and he executes it.
We shot the film with two cameras, which meant that at certain times, one of the cameras could be taken away for "establishing shots" and "B-roll." Establishing shots are usually scenery shots or shots of locations that don't require any actors. B-roll involves random shots of activity that again, doesn't require lead actors. In this case, we were on the 17th floor of the building getting shots city buildings as well as a couple shots from a distance of Mike the Angel's truck driving into the city.
To make Mike the Angel's truck look older and more roughed up, co-producer and set dresser Harold Cronk and I spritzed water and then tossed dirt on it.
Filming some close up shots inside Ben Walker's minivan. The black sheet you see on the passenger side is to create shadows that look like branches and random objects.
To get big power onto the 17th floor of the building, we had to extend cable up the outside of the building.
Yours truly playing a gas station attendant with Kevin Sorbo.
Setting up a scene inside a limo which unfortunately we later cut from the film.
Inside the lobby of the office building.
Friday, January 15, 2010
"What If..." Post Production Video Blog #8
Check out the latest video blog for What If..., where I talk about music, my DVD commentary, and the final sound mix, along with behind the scenes footage. And if you're a Friday Night Lights fan, you should appreciate my t-shirt.
If you're reading this on facebook, go to http://whatifmovie.wordpress.com.
If you're reading this on facebook, go to http://whatifmovie.wordpress.com.
Interesting Article on The Blind Side and Christian Audience
The Blind Side has tackled Hollywood, passing the $200 million mark this week. Nicole LaPorte examines the underground, faith-based force that’s fueling the film’s success.
With the phenomenal success of the film The Blind Side, which this week crossed the $200 million mark at the box office—an astonishing feat for any movie, but especially for a female-driven drama, a genre that generally lands in the $40 million neighborhood—Hollywood is awash in rapturous proclamations.
Sandra Bullock is the new Will Smith (i.e., a star who can single-handedly carry a blockbuster)! Sports-themed movies are no longer toxic (a case made by recent films such as Leatherheads and The Express)!
But what no one seems to be talking about is the force that had a great deal to do with why The Blind Side, which was made on a modest budget of $29 million, is suddenly one of the most profitable films of 2009: Christians.
To read the article click here: http://www.thedailybeast.com/blogs-and-stories/2010-01-06/hollywoods-latest-christian-blockbuster/
With the phenomenal success of the film The Blind Side, which this week crossed the $200 million mark at the box office—an astonishing feat for any movie, but especially for a female-driven drama, a genre that generally lands in the $40 million neighborhood—Hollywood is awash in rapturous proclamations.
Sandra Bullock is the new Will Smith (i.e., a star who can single-handedly carry a blockbuster)! Sports-themed movies are no longer toxic (a case made by recent films such as Leatherheads and The Express)!
But what no one seems to be talking about is the force that had a great deal to do with why The Blind Side, which was made on a modest budget of $29 million, is suddenly one of the most profitable films of 2009: Christians.
To read the article click here: http://www.thedailybeast.com/blogs-and-stories/2010-01-06/hollywoods-latest-christian-blockbuster/
Friday, January 8, 2010
Cussing in Christian Films?
Here's a reprint of an old blog I wrote in 2007. Thought it was interesting and still relevant...
In the last week alone I've had two detailed email "debates" about the issue of cussing in movies. It's been fascinating. The first one came because my Dad and I got an email from a viewer of the film "Though None Go With Me," which she saw on DVD. She was horrified because at the beginning of the film, one of the characters (a doctor) says, "I brought him into this world, and I'll be damned if I let him suffer because he can't afford medical insurance." She believed that using the word "damned" was inappropriate, sinful, and offensive, and it compromised the Jerry Jenkins name.
I've also been discussing the issue with someone who's interested in helping raise money for "Mountain." In the script, there's a fair amount of cussing (no F-bombs or blasphemy, but a few other choice phrases) because the story is about a bunch of drinking, fighting mountain people in 1920's Virginia.
This issue has always puzzled me in the Christian community. My films aren't intended to be Christian films or made solely for the Christian market, but because my films do come from a Christian perspective and worldview and usually include some Christian characters or references, I have a relationship with the Christian market.
That said, I've always wondered why most Christians have no problem watching films that contain the sins of betrayal, murder, stealing, lying, or drunkenness, but they can't stand to see someone commit the "sin" of saying a bad word. I didn't mean for that sentence to sound condescending, but it does puzzle me. I think that faith-based films have a tendency to be so sugar-coated and sanitized that the ultimate redemption they try to portray is tempered. The message of Christianity is that God can redeem and save the dirtiest of souls, and that hope can be found in the midst of the most vulgar of circumstances. I don't believe that films should be titillating or present wrong behavior in a glorifying or endorsing way (not sure if I'm being grammatically correct right now, but bear with me), but I also believe that sanitizing it in order to be "safe," "clean," or "family friendly" really ignores an important aspect of the Christian message.
The Old Testament, for example, is full of disgusting, horrifying, and yes, vulgar stories. Several translations tell of people "pissing on a wall," "eating their own dung," or one man "spilling his seed on the ground." Of course, the Bible always portrays an overall message of good over evil, of hope and redemption triumphing over immorality.
Therefore, in the case of cussing in films, it seems odd that we would treat that sin as worse than others and as something to avoid at all costs.
But let me illustrate my point through a scene in my script for "Mountain," which is the true story of Bob Childress, a man who went from being the biggest fighter and hardest drinker in the 1920's mountains of Virginia to become a life-changing preacher. Here's a scene that takes place during the period of time when he's trying to be a better man:
OUTSIDE CHURCH
Bob talks with other members. A MAN approaches.
MAN
The Heller of the Hollow at a Presbyterian church! Childress, you got no right readin' from the Bible.
BOB
I'm tellin' yuh, I ain't the same man.
MAN
Like hell you ain't! Your cousin Jess, your whole damn family live by stealin' and fightin'!
BOB
You jus' watch yerself!
MAN
You a sinner your whole life.
BOB
I reckon I'm still a sinner...but I been saved.
MAN
I don't believe you changed a lick. God got no place for the likes a you.
Bob punches the man, knocking him out. Bob realizes what he's done.
BOB
Aw, hell!
He falls to his knees.
BOB
Lord, please forgive these damn fists.
(covers his mouth)
And this tongue.
BUGGY - NEARBY
Lelia and Maggie stare at Bob. Reverend Smith walks up.
REVEREND SMITH
The Lord changes some slower than he changes others.
Now what's the greater sin portrayed in the scene? The fact that he punched a man or that he swore? I would say that he punched a man. But either way, why would it be okay to show the punch but not hear him say a bad word? This is what has always confused me about certain people's reactions to movies. I think the scene is very poignant and a creative and efficient way to show on screen one man's transformation from the "old" to the "new," which is very difficult to do. Showing a spiritual transformation is about as hard to do on film as anything--it's easy to show someone losing weight, or someone getting smarter, or someone learning how to box, or a building turning more beautiful. And it's also easy to show the moment in which these ideas are formulated--"I need to lose weight because my fat is killing me," or "I need to train for this big event so I can win," or "This building is broken down and ugly and needs improvement."
But showing someone have a spiritual heart change is extraordinarily difficult, and most movies fail at it, which is why most Christian movies never break out of the church basement. The reason is that it's so hard to show, in a short amount of time, someone's NEED for God, and then to show how their relationship with God has changed them. Do they smile more? Do more good things for others? How does their life improve? What if their circumstances don't improve (which is realistic in real life, but is rarely, if ever, shown in faith-based films)?
So how do we effectively and efficiently, in the course of 2 hour movie, show a heart change? Even more difficult, and in our case, how do we show it in the span of the first 40 minutes of the movie so that we can get on to the ministry part of Bob's life? And on that same train of thought, how do we show the transformation of the whole region? Especially when we don't have the benefit of a book format, where you can discuss people's thoughts and motivations without having to show them.
I suppose, if we really wanted the film to be as clean as possible, we could use narration, or we could have characters say things like, "I used to cuss, but I don't anymore." But I believe that would make for a static and sanitized movie. And what it would gain in appealing to church families it would lose in being unrelatable or dynamic to someone who isn't a Christian but was interested in the film.
In my opinion, a great way to show the spiritual transformation of Bob Childress, and subsequently the region, is to use the tools we have as artists--words and actions. In the scene above, in one page, we have efficiently and dramatically shown what is going on inside of Bob's heart, without being cheesy or overly simple. By using rough actions and rough words in the first part of the film, and then showing a lack of those actions and those words in the latter part of the film, we are showing victory. And I confess I wouldn't see the point in sanitizing those words to protect our ears as we watch the film, anymore than I would see the point in sanitizing the actions to protect our eyes. The "F-word," or the Lord's name in vain, would probably be pushing the envelope unnecessarily, because those words are considered so strong and inflammatory in our culture that they can be a distraction. Not that I would be adverse to using the "f-word" in a film if it had a strong and specific purpose, but usually, it's just window dressing.
Anyway, those are some of my recent thoughts on this interestingly controversial topic. FYI, I do believe that there are some movies that can and should do without cussing, especially if they're marketed to families. And I also recognize that certain people go to films for different reasons, and sometimes they don't want to smell the dirty sewer of life, they just want some clean entertainment. That's totally fine. I've been part of movies that fit that description, especially Though None Go With Me (the word "damned" excluded). It's just not the type of film I'll usually make.
(UPDATE: Seeing as how my new film, What If..., is the most clean film I've made, obviously I've made some adjustments since I wrote this, although I still hold to the points made in this article.)
In the last week alone I've had two detailed email "debates" about the issue of cussing in movies. It's been fascinating. The first one came because my Dad and I got an email from a viewer of the film "Though None Go With Me," which she saw on DVD. She was horrified because at the beginning of the film, one of the characters (a doctor) says, "I brought him into this world, and I'll be damned if I let him suffer because he can't afford medical insurance." She believed that using the word "damned" was inappropriate, sinful, and offensive, and it compromised the Jerry Jenkins name.
I've also been discussing the issue with someone who's interested in helping raise money for "Mountain." In the script, there's a fair amount of cussing (no F-bombs or blasphemy, but a few other choice phrases) because the story is about a bunch of drinking, fighting mountain people in 1920's Virginia.
This issue has always puzzled me in the Christian community. My films aren't intended to be Christian films or made solely for the Christian market, but because my films do come from a Christian perspective and worldview and usually include some Christian characters or references, I have a relationship with the Christian market.
That said, I've always wondered why most Christians have no problem watching films that contain the sins of betrayal, murder, stealing, lying, or drunkenness, but they can't stand to see someone commit the "sin" of saying a bad word. I didn't mean for that sentence to sound condescending, but it does puzzle me. I think that faith-based films have a tendency to be so sugar-coated and sanitized that the ultimate redemption they try to portray is tempered. The message of Christianity is that God can redeem and save the dirtiest of souls, and that hope can be found in the midst of the most vulgar of circumstances. I don't believe that films should be titillating or present wrong behavior in a glorifying or endorsing way (not sure if I'm being grammatically correct right now, but bear with me), but I also believe that sanitizing it in order to be "safe," "clean," or "family friendly" really ignores an important aspect of the Christian message.
The Old Testament, for example, is full of disgusting, horrifying, and yes, vulgar stories. Several translations tell of people "pissing on a wall," "eating their own dung," or one man "spilling his seed on the ground." Of course, the Bible always portrays an overall message of good over evil, of hope and redemption triumphing over immorality.
Therefore, in the case of cussing in films, it seems odd that we would treat that sin as worse than others and as something to avoid at all costs.
But let me illustrate my point through a scene in my script for "Mountain," which is the true story of Bob Childress, a man who went from being the biggest fighter and hardest drinker in the 1920's mountains of Virginia to become a life-changing preacher. Here's a scene that takes place during the period of time when he's trying to be a better man:
OUTSIDE CHURCH
Bob talks with other members. A MAN approaches.
MAN
The Heller of the Hollow at a Presbyterian church! Childress, you got no right readin' from the Bible.
BOB
I'm tellin' yuh, I ain't the same man.
MAN
Like hell you ain't! Your cousin Jess, your whole damn family live by stealin' and fightin'!
BOB
You jus' watch yerself!
MAN
You a sinner your whole life.
BOB
I reckon I'm still a sinner...but I been saved.
MAN
I don't believe you changed a lick. God got no place for the likes a you.
Bob punches the man, knocking him out. Bob realizes what he's done.
BOB
Aw, hell!
He falls to his knees.
BOB
Lord, please forgive these damn fists.
(covers his mouth)
And this tongue.
BUGGY - NEARBY
Lelia and Maggie stare at Bob. Reverend Smith walks up.
REVEREND SMITH
The Lord changes some slower than he changes others.
Now what's the greater sin portrayed in the scene? The fact that he punched a man or that he swore? I would say that he punched a man. But either way, why would it be okay to show the punch but not hear him say a bad word? This is what has always confused me about certain people's reactions to movies. I think the scene is very poignant and a creative and efficient way to show on screen one man's transformation from the "old" to the "new," which is very difficult to do. Showing a spiritual transformation is about as hard to do on film as anything--it's easy to show someone losing weight, or someone getting smarter, or someone learning how to box, or a building turning more beautiful. And it's also easy to show the moment in which these ideas are formulated--"I need to lose weight because my fat is killing me," or "I need to train for this big event so I can win," or "This building is broken down and ugly and needs improvement."
But showing someone have a spiritual heart change is extraordinarily difficult, and most movies fail at it, which is why most Christian movies never break out of the church basement. The reason is that it's so hard to show, in a short amount of time, someone's NEED for God, and then to show how their relationship with God has changed them. Do they smile more? Do more good things for others? How does their life improve? What if their circumstances don't improve (which is realistic in real life, but is rarely, if ever, shown in faith-based films)?
So how do we effectively and efficiently, in the course of 2 hour movie, show a heart change? Even more difficult, and in our case, how do we show it in the span of the first 40 minutes of the movie so that we can get on to the ministry part of Bob's life? And on that same train of thought, how do we show the transformation of the whole region? Especially when we don't have the benefit of a book format, where you can discuss people's thoughts and motivations without having to show them.
I suppose, if we really wanted the film to be as clean as possible, we could use narration, or we could have characters say things like, "I used to cuss, but I don't anymore." But I believe that would make for a static and sanitized movie. And what it would gain in appealing to church families it would lose in being unrelatable or dynamic to someone who isn't a Christian but was interested in the film.
In my opinion, a great way to show the spiritual transformation of Bob Childress, and subsequently the region, is to use the tools we have as artists--words and actions. In the scene above, in one page, we have efficiently and dramatically shown what is going on inside of Bob's heart, without being cheesy or overly simple. By using rough actions and rough words in the first part of the film, and then showing a lack of those actions and those words in the latter part of the film, we are showing victory. And I confess I wouldn't see the point in sanitizing those words to protect our ears as we watch the film, anymore than I would see the point in sanitizing the actions to protect our eyes. The "F-word," or the Lord's name in vain, would probably be pushing the envelope unnecessarily, because those words are considered so strong and inflammatory in our culture that they can be a distraction. Not that I would be adverse to using the "f-word" in a film if it had a strong and specific purpose, but usually, it's just window dressing.
Anyway, those are some of my recent thoughts on this interestingly controversial topic. FYI, I do believe that there are some movies that can and should do without cussing, especially if they're marketed to families. And I also recognize that certain people go to films for different reasons, and sometimes they don't want to smell the dirty sewer of life, they just want some clean entertainment. That's totally fine. I've been part of movies that fit that description, especially Though None Go With Me (the word "damned" excluded). It's just not the type of film I'll usually make.
(UPDATE: Seeing as how my new film, What If..., is the most clean film I've made, obviously I've made some adjustments since I wrote this, although I still hold to the points made in this article.)
Thursday, January 7, 2010
Trailer on the way...
I just saw the first cut of the trailer for "What If...," and I'm pretty excited. As with every first draft of a trailer, a lot of work still has to be done on it, but the foundation is there. It's also a nice reminder that we've got good stuff to work with. The images look great, the storyline lends itself well to a trailer (unlike Midnight Clear, which didn't have a clear enough storyline to be distilled into 90 seconds), and the moments are touching.
I can't wait to get it out there, we should have something available in a couple weeks.
I can't wait to get it out there, we should have something available in a couple weeks.
Tuesday, January 5, 2010
Job Opening at Pureflix Entertainment
Email me at dallas@jenkins-entertainment.com if you're interested...
Pure Flix Entertainment Job Description:
Pure Flix produces 6 feature films per year. All the Features are faith based and have a strong Christian World View need someone who has background in this area who can edit and deliver the material to a Christian audience. Below is the Job Description.
Editing and Graphics:
Prepping material for editors
Sound syncing
Online of final edit
Color Correction
Repurpose Trailers
Create alternate versions of movies and trailers
DVD authoring
Conversion to multiple formats
Laying off masters
DVD burning
Editing (a variety of promo material, movies, and trailers)
Graphic Design:
Creation of Sales Sheets
Design of email blasts
basic promotional material
Needs to have experience in the following programs:
Final Cut Studio (including final cut, compressor, DVD studio pro, color)
Photoshop
Illustrator
After Effects
Toast
FTP
Web Software
This person must have strong technical background in a post production environment and know Mac computers extensively. We are looking for someone who can handle a variety of programs and also has a strong sense of design. This is a full time position in Torrance, CA and the salary range will be from $30K-$36K per year depending on experience. Currently, we are not offering benefits other then the salary.
Pure Flix Entertainment Job Description:
Pure Flix produces 6 feature films per year. All the Features are faith based and have a strong Christian World View need someone who has background in this area who can edit and deliver the material to a Christian audience. Below is the Job Description.
Editing and Graphics:
Prepping material for editors
Sound syncing
Online of final edit
Color Correction
Repurpose Trailers
Create alternate versions of movies and trailers
DVD authoring
Conversion to multiple formats
Laying off masters
DVD burning
Editing (a variety of promo material, movies, and trailers)
Graphic Design:
Creation of Sales Sheets
Design of email blasts
basic promotional material
Needs to have experience in the following programs:
Final Cut Studio (including final cut, compressor, DVD studio pro, color)
Photoshop
Illustrator
After Effects
Toast
FTP
Web Software
This person must have strong technical background in a post production environment and know Mac computers extensively. We are looking for someone who can handle a variety of programs and also has a strong sense of design. This is a full time position in Torrance, CA and the salary range will be from $30K-$36K per year depending on experience. Currently, we are not offering benefits other then the salary.
Saturday, January 2, 2010
New Article on Debby Ryan...
Check out Susie Magazine's cover story on Debby Ryan, one of the stars of "What If...," as she discusses her career and the movie.
Wednesday, December 30, 2009
Success of "Blind Side" Opens Doors
The massive success of The Blind Side has shocked Hollywood and opened studios to a market they're still trying to figure out--the heartland. Stories about Christians or Republicans are rare in the mainstream movie world, but seeing as how over half the country attends church regularly, it would stand to reason that more films portraying people like this would be made. To their credit, studios are working to appeal more to this market, which is difficult because many of these pepole aren't traditional moviegoers.
Hopefully, that will open some opportunities to filmmakers like me, who understand that market and how to appeal to it, and who have stories to tell from that world. I've said before that it's imperative to tirelessly prepare for the moments when the industry shifts and starts looking for something that you have to offer. Even when I'm not making a movie, I'm working overtime to make myself a better filmmaker, because I want to be ready when studios say, "We need more stories from the heartland," or "We need filmmakers who can relate to the faith-based audience."
In my book-reading and movie-watching, I've been concentrating on filmmakers like Frank Capra. I just read his book of interviews, and I'm about to read his autobiography. The next movie I watch will be Ben-Hur, and after that Capra's "You Can't Take It With You." These are films that were hugely successful with heartland audiences, so I want to understand what made them tick and learn from their success and artfulness. When you see a trend devleoping in Hollywood, look for films in the past that were successful the last time that same trend developed.
I happen to know that my favorite book of all time is being developed as a feature film at a studio. It's a story set in exactly the kind of church I grew up in and covers themes and characters that I know inside and out. I'm going to be a candidate to direct it, so I'm already preparing my pitch for the interview I'll have when they're looking for directors. I hope to convince them that no one knows this kind of film better than I do, so I'm going to make sure that's actually true.
Of course, first things first--I have to finish "What If..." and make sure it's great.
Hopefully, that will open some opportunities to filmmakers like me, who understand that market and how to appeal to it, and who have stories to tell from that world. I've said before that it's imperative to tirelessly prepare for the moments when the industry shifts and starts looking for something that you have to offer. Even when I'm not making a movie, I'm working overtime to make myself a better filmmaker, because I want to be ready when studios say, "We need more stories from the heartland," or "We need filmmakers who can relate to the faith-based audience."
In my book-reading and movie-watching, I've been concentrating on filmmakers like Frank Capra. I just read his book of interviews, and I'm about to read his autobiography. The next movie I watch will be Ben-Hur, and after that Capra's "You Can't Take It With You." These are films that were hugely successful with heartland audiences, so I want to understand what made them tick and learn from their success and artfulness. When you see a trend devleoping in Hollywood, look for films in the past that were successful the last time that same trend developed.
I happen to know that my favorite book of all time is being developed as a feature film at a studio. It's a story set in exactly the kind of church I grew up in and covers themes and characters that I know inside and out. I'm going to be a candidate to direct it, so I'm already preparing my pitch for the interview I'll have when they're looking for directors. I hope to convince them that no one knows this kind of film better than I do, so I'm going to make sure that's actually true.
Of course, first things first--I have to finish "What If..." and make sure it's great.
"What If..." Post Production Video Blog #7
Hear the latest regarding picture correction, DVD Commentary and "ADR" with the actors, and an update as we get closer to completion. Includes some images from the film. For this and all the other video blogs, check out http://whatifmovie.wordpress.com.
Saturday, December 26, 2009
Can "Christian films" appeal to the mainstream?
A couple of days ago, a good friend of mine and pop culture analyst emailed me to challenge me on some of my recent blogs and choices in my career. Specifically, he thought I was making a mistake by talking about making a "Christian movie" and broadcasting myself accordingly. See my articles on Big Hollywood (http://bighollywood.breitbart.com/djenkins). I've maintained that embracing the core Christian market and making a lower budget film marketed primarily to the church crowd is a smart business decision as well as something that gives me the chance to make a good film in a market that hasn't had too many good films.
He found illogical a comment I'd made about hoping my film would still appeal to all markets. He said that that was unlikely because of the fact that the film was being marketed as "Christian" and added the following:
"...but if you feel you have to do this then I think you should at least count the cost and understand that this way of securing the base is by definition exclusionary and uninviting to those who are not already predisposed favorably toward Christianity and Christian movies."
I responded with the following...might be of note, even if you disagree:
Yes, the MARKETING isn't necessarily "inviting" to those who aren't fans of "Christian films," any more than the marketing of a horror film as a horror film isn't necessarily inviting to those who aren't fans of horror films. That said, it's certainly a worthwhile goal to make the FILM appealing to all.
Note what I said--"we always want the film to appeal to everyone." I didn't say "we want the marketing to be geared to everyone." There's a big difference.
I'm making a film that follows the conventions and boundaries of films that qualify for the Christian market. No language, no lust, include the gospel message, uplifting ending, etc.. Because of that, it's a waste of resources to try to market the film to everyone. Marketers know this in every genre or niche--if you've got limited resources, make the most of them by targeting the already existing marketplace.
However, my goal was to make a film that followed these conventions that would also be enjoyable and worthwhile to those who end up seeing the film who aren't evangelicals. That's not fantastical or a contradiction at all. They might come across it on TV, they might have it given to them by their Christian friends, they might read a positive review (critics do review Christian films), they might be big Debby Ryan or Kevin Sorbo fans, or in some cases, they might be curious to see a "Christian" film. I have many liberal agnostic film geek friends who say, "I have no problem with Christian films in general, I just want to see a good one."
What makes a movie successful long-term is word of mouth. The very law of averages dictates that some non-Christians will see the film early on, and if they happen to like it, they'll tell their other non-Christian friends. It behooves me to make a film that at least has a chance to get good word-of-mouth among non-Christians; it's a bonus.
I'm not a sci-fi fan AT ALL, but after enough people told me The Matrix was cool, I saw it and loved it. I don't like horror movies, but Paranormal Activity got enough good reviews that I figured it was different, so I saw it.
But the fact is, no one, not a studio or private financier, will spend the money on this film to market it to anyone but the base. As frustrating as that is, I have to adjust to it and act accordingly, and I know how to appeal to the base. But that doesn't mean I can't still make a good film that many non-Christians can like, too.
He found illogical a comment I'd made about hoping my film would still appeal to all markets. He said that that was unlikely because of the fact that the film was being marketed as "Christian" and added the following:
"...but if you feel you have to do this then I think you should at least count the cost and understand that this way of securing the base is by definition exclusionary and uninviting to those who are not already predisposed favorably toward Christianity and Christian movies."
I responded with the following...might be of note, even if you disagree:
Yes, the MARKETING isn't necessarily "inviting" to those who aren't fans of "Christian films," any more than the marketing of a horror film as a horror film isn't necessarily inviting to those who aren't fans of horror films. That said, it's certainly a worthwhile goal to make the FILM appealing to all.
Note what I said--"we always want the film to appeal to everyone." I didn't say "we want the marketing to be geared to everyone." There's a big difference.
I'm making a film that follows the conventions and boundaries of films that qualify for the Christian market. No language, no lust, include the gospel message, uplifting ending, etc.. Because of that, it's a waste of resources to try to market the film to everyone. Marketers know this in every genre or niche--if you've got limited resources, make the most of them by targeting the already existing marketplace.
However, my goal was to make a film that followed these conventions that would also be enjoyable and worthwhile to those who end up seeing the film who aren't evangelicals. That's not fantastical or a contradiction at all. They might come across it on TV, they might have it given to them by their Christian friends, they might read a positive review (critics do review Christian films), they might be big Debby Ryan or Kevin Sorbo fans, or in some cases, they might be curious to see a "Christian" film. I have many liberal agnostic film geek friends who say, "I have no problem with Christian films in general, I just want to see a good one."
What makes a movie successful long-term is word of mouth. The very law of averages dictates that some non-Christians will see the film early on, and if they happen to like it, they'll tell their other non-Christian friends. It behooves me to make a film that at least has a chance to get good word-of-mouth among non-Christians; it's a bonus.
I'm not a sci-fi fan AT ALL, but after enough people told me The Matrix was cool, I saw it and loved it. I don't like horror movies, but Paranormal Activity got enough good reviews that I figured it was different, so I saw it.
But the fact is, no one, not a studio or private financier, will spend the money on this film to market it to anyone but the base. As frustrating as that is, I have to adjust to it and act accordingly, and I know how to appeal to the base. But that doesn't mean I can't still make a good film that many non-Christians can like, too.
Wednesday, December 9, 2009
My latest article for Big Hollywood...
I write about my attempt to actually make a good "Christian" film. Check it out here.
Tuesday, December 1, 2009
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